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Tall signs can’t save commerce. Or themselves.
Interstate 40 Business Route is mostly a courtesy title, at the east end of town anyway. The big truck stops – Love’s Travel Center, TravelCenters of America, and Big Rig Truck – are an easy off-then-on from the main highway, and anyway, if you go to one of those, you don’t have to watch your speed along that stretch of old Route 66 that goes through town.
This giant sign could surely have been seen from the interstate, but it wasn’t enough: the sign, and the station behind it are long abandoned.
Santa Rosa, New Mexico
photographed 5.4.2013
Less than it was
Of course, a place like Santa Rosa would have once had a business with some kind of arrowhead theme. It was, at one time, sort of expected.
I guess the demise of a business with some kind of arrowhead theme is also sort of expected.
Today, the empty arrow points toward a weedy, dusty vacant lot that’s got a swingset and one basketball goal, and nothing else.
Santa Rosa, New Mexico
photographed 5.4.2013















