I was pretty happy to find a stash of Edsels in McLean, Texas. They were, of course, unpopular and low-selling – and only in production for 807 days.

According the internet “The Edsel is famously described by automotive historians as the ultimate corporate and marketing failure. Its distinctive vertical grille inspired sharp contemporary mockery, with critics famously comparing its front end to a “toilet seat” or “an Oldsmobile sucking a lemon”.”

However, they are a lot of fun to photograph, with their weird lines, the details (little Es in the brake lights, for example), the colors (pink! turquoise!), and the history which shows up in every view.

Route 66
McLean, Texas
photographed 7.27.2026